''100 years ago William Cadbury chose beans from Ghana. A year ago we founded the Cadbury Cocoa Partnership. And from Autumn 2009 Cadbury Dairy Milk will be Fairtrade certified. Welcome Aboard.''
Yes - this does mean Cadbury's much loved 'Dairy Milk' is in Autumn 2009 to be made with fairly traded coca.
However, Cadbury have not stopped there - the company has pushed the Fairtrade ideals to all edges of it's company. From encouraging it's Sheffield staff to participate in 'Eat a Fairtrade Banana Day' to discussing the finer points and benefits of large companies switching to fairly traded resources.
Congratulations Cadbury - I truly believe this is not a large company jumping on an ethical bandwagon, but an organisation that is beginning to show dedication to helping those whom it's business is dependant upon. These are defiantly admirable and bold steps for the Chocolate and confectionery giant, especially in such uncertain economic conditions - we can only hope the Fairtrade sourcing bug spreads to its other products.
If you would like to know more about The Cadbury Cocoa Partnership, or any other aspects of the companies Fairtrade movements I suggest you head here to read their blog!